“Business execution” and “Do the right thing”

In order to know if fitwow can be an actual useful product, we have to figure out ways to get it in front of users. This process of doing is execution. Sometime, an idea for good execution could come by accident.

Take this past weekend as an example. I walked into a gym out of curiosity but ended up talking to the assistant general manager for more than 1 hour. Gyms are hungry to sign up new members and keep the existing ones. I get it. But the conversation went beyond him selling me the membership. There is undeniable value that gyms provide and I sense potential partnership between fitwow’s in video feedback tool and gyms. For example, we could setup a weekly “free video form check corner” inside a gym, accepting those members who would like to have their videos shot, writing down their email, notifying them when we first publish their workout on fitwow. We can then get a few solid trainers to provide valuable feedback to their exercise videos. Doing this will get our name in front of gym members. It could be a good execution plan.

Meanwhile, I started reading reddit/r/fitness community guide since it’s considered the “best resource” for learning fitness. One thing led to another, I ended up glancing through a book by Clint Cornelius “Brainoverbrawn.com”: a smart solution to regain and maintain strength, health and youth. It advocates the self-learning and throws significant doubts on the legitimacy of “fitness pros”. But the sites that I built are based on the assumption that a good trainer is valuable, I seem to forget one should NOT rely entirely on other’s being their resource. Trainer can only show you so much. The correct thing for an entrepreneur to do is to create a platform lowering the bar of learning fitness (or whatever fields people choose).

It’s been a journey filled with ups and downs. I do start to question more: what a great inventor would do? S/he would create solution to solve problems that worth solving, which then could lead to successful products, not the other way around.

At this point, I should stop doing whats superficial: such as creating a platform helping trainers find more clients. Instead, I should go deeper, look for answer for root problems: how an individual can gain health and fitness. This may cast more doubts on trainerPlz model, but it gives me motivation to really understand what fitness is about, how exercises and nutrition shape one’s overall fitness. I think that knowledge will give me more clarity on the direction fitwow should go.