From a feature to a productPosted: June 7, 2012 | Author: grantgrant | Filed under: Opinions | Tags: feature, feature vs. product, product | 1 Comment »
We often hear people say, oh, this is just a feature, not a product. Even dropbox got that from Steve Jobs.
It’s hard to entrepreneur to defend own product and be puzzled when people don’t just all of sudden show up at our front door.
The difference between a feature and a product is one word: business.
A feature is not a business.
A product is what a business sells to customers.
Take our in-video commentating technology for example, I love to tell everyone I come across that we are a “in video commentating technology”. But lately I realized people don’t give a shit about it.
Imagine Apple’s iPad ads just talk about what technology behind it. It would be much less compelling.
This discovery for me as a first time entrepreneur really is mind blowing. It means we need to take the whole product offering perspective, forget about in-video commentating, forget about technology. Think what we can do for our customers.
It’s a whole new world when we start thinking like that. Our product is definitely going to bring personalized wellness to our happy customers.
I can’t wait to get back to work.