Are you focusing on creating unique value?

“You can be so bad at so many things… and as long as you stay focused on how you’re providing value to your users and customers, and you have something that is unique and valuable… you get through all that stuff.”

- Mark Zuckerberg

I like this quote because the facebook founder laid out clearly what are the most important to entrepreneur and early stage startups: make something unique and valuable, and stay focus on delivering such unique value to our users, nothing else.

“Are you creating a market, or entering one”

- Joel Gascoigne, founder at buffer app

I like the quote because it coincides well with Mark Zuckerberg’s emphasis on “unique value”. I read this quote from Joe’s tweet. My understanding based on my experience is: it’s much more valuable to create a market, than entering an existing one. Apple iphone, ipad create an entire new market demand that we consumer didn’t even know we needed. Apple hence commands large market share over time and incredible margin. We have better odds to create a market if we focus on creating a unique value.