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2 tips about email marketing from Tim Ferris (via Kevin Rose)

Posted: October 11, 2012 | Author: | Filed under: Founder story | Tags: , , , , | 1 Comment »

I didn’t expect to learn an actual email marketing tip when I tuned into foundation’s Kevin Rose interview chat with Tim Ferries, you know, The email list curation and email marketing tips that usually online marketing managers talk about, skillshare.com could charge $100 for a “class” like that.

It’s a long video, I’ve briefed it into following 2 tips: (but there are lots of other invaluable insights, do watch)

1. Understand three numbers: 1000, 10k, 1 million
From 27:30, Tim started talking about having email communications with your “email subscribers”. He provided 3 numbers that a content provider should be aware of: Tim says – If you have 1000 email subscribers who you carefully curated because of your own original blog content, you will never worry about marketing. If you have 10k people who would scream on top of their lung they love your book/content/blog/product, you will for sure reach 1 million people. The take away for new bloggers, entrepreneurs is to focus on creating solid content, finding passionate audience, build your first 10, 100, 200, 500 etc.; For example, aiming at building passionate list of 100 subscribers in first 3 months.

2. This tip is golden: Find out that single author bloggers who has deep connection with his/her audience.
At 28 min or so , Kevin brought up marketing at “crazy big email mailing list” that you have. Tim answered with “put in some effort on emails. Never write mediocre draft email and blast at 500 people.” From 28 to 32 mins, Kevin and Tim had probably the best ever discussion any new entrepreneurs, bloggers would pay big bucks to listen to. Please give it a listen! Tim stressed 80/20 rule approach: thinking about how one can input the least to maximize the output. Find out who those 20% audience are that generates the 80% of results (traffic, revenue, buzz etc.), and focus on your communication effort at these 20%. For example, Tim thinks a single author blogger with 1 million monthly uniques can sell 100 times more than an respected editor at a respected online magazine, because of personal connections that blogger has with his audience. Tim says “the email I would send to someone who has a successful blog…would be as well thought through as the email I would send to the editor-in-chief of Economist”, and of course, Kevin immediately realized how golden this tip is and said “this can be applied to anything!”